Finding the Soul of the Product
Sometimes the deeper story of a product is simply revealed in the character of its maker and the effect that it has on the people he makes it for.
When Kinder Realm came to us to help them create a new marketing video for their beautifully handcrafted children’s furniture and toys, we intuitively aimed our camera on James Carlin’s imagination and dedication to his craft and on the kids who obviously loved what he had so carefully created.
My love for kids is the guiding
principle behind everything I make.
One Vision Shot In Two Locations
When we met James, and saw the beauty of his work, we felt that the soul of the product would simply come into view if we just filmed James at work, and then talked with him about the passion and vision behind his craftsmanship.
Providing a glimpse of the master craftsman at work gave us an understanding of the product’s soul, but we also felt that we needed to see the product of his work “in action.” So we put his work outdoors in a beautiful setting and filmed a group of kids at play. We knew this would be the best way to capture the joyous effect his work had on the people he so lovingly crafted it for. Sometimes, you just have follow your hunch.
The Final Outcome
A Richer Brand Story
Letting the product and the people who loved it speak was the key to our success in the Kinder Realm Project. By simply focusing on the human element, we were able to reveal James Carlin’s imaginative vision in every piece he creates.
An Authentic Human Connection
The final result of our production was delivering a more emotionally effective brand story that resonated more deeply with potential buyers. Working in conjunction with our agency partner, Front Range Media was able to elevate the story of Kinder Realm’s line of products to a new level of perception in the marketplace.
VISIT KINDER REALM WEBSITE
Kinder Realm
– Video Narrative
– Product Visualization
– Brand Structure
Ready to Stand Out
Call us and let us help you tell your story in a heartfelt and human fashion. We have the tools, creativity and the resources available to fit your unique needs.